Study Reveals New York As The State Most Obsessed With Skincare

A recent study reveals that New York ranks as the state most enamored with beauty and skincare in the United States. 

Health and wellness experts at Ethos Aesthetics and Wellness analyzed search terms on Google Keyword Planner to find out how frequently, over the past year, each state has been searching for beauty and skincare-related terms. The results confirm New York and California’s reputation as the most beauty-conscious states. 

New York

With an average of 3,620 monthly searches per 100,000 people, New York leads the nation in its enthusiasm for beauty and skincare, surpassing other states. The state exhibited the highest search levels for beauty and skincare terms. Notably, New York’s search frequency for beauty and wellness-related terms exceeds the national average by 1,073 monthly searches per 100,000 people.


Colorado is the second state with a profound affection for beauty and skincare. The state records an average of 3,482 monthly searches per 100,000 people for beauty and skincare-related terms, demonstrating a strong interest in related terms such as ‘long hairstyles’, ‘best skincare routine,’ ‘how to use contour,’ and ‘temporary hair color.’ Colorado’s search frequency for beauty and wellness-related terms surpasses the national average by 935 monthly searches per 100,000 people.


In third place, California exhibits a strong affinity for beauty and skincare, with an average monthly search volume of 3,454 per 100,000 people. The state is keenly interested in terms such as ‘eczema skincare,’ ‘best setting spray,’ ‘best drugstore setting powder,’ and ‘hair growth serum.’ Notably, California’s search frequency for beauty and wellness-related terms exceeds the national average by 907 monthly searches per 100,000 people.

New Jersey & Virginia

New Jersey secures the fourth spot as a hub for skincare and beauty, boasting the highest number of searches for 12 related terms. In contrast, Virginia clinches the fifth position despite leading in searches for 15 associated terms. New Jersey records an average of approximately 3,292 monthly searches per 100,000 people, surpassing Virginia, which averages around 3,207 monthly searches per 100,000. New Jersey’s search frequency for beauty and wellness-related terms exceeds the national average by 746 monthly searches per 100,000 people, while Virginia surpasses the average by 661 monthly searches.

Beauty And Cosmetics Industry Changing

When asked about the study’s results, Ethos Aesthetics and Wellness experts say it is interesting to see which states are highly invested in beauty and skincare. “This study is an exciting insight into the states which are significantly interested in all things beauty and skincare, with some of the most self-expressive and fashion-forward states, such as New York and California, proving their reputations by ranking so highly.” 

Ethos Aesthetics and Wellness experts added, “The beauty and cosmetics industry is forever evolving alongside the latest technologies and platforms, which are highly influential for its consumers. Social media platforms such as TikTok and YouTube are the fastest ways in which companies can put forward and showcase their new products, assess the current market to see the latest trends and competing brands, and keep track of who’s hot and who’s not in the industry to help with possible future collaborations.” 

Natural, Anti Aging Skincare

While beauty and skincare have been at the forefront of women’s obsession for many years, and many new products have come into the market, Iva from Women Blazing Trails reminds us of anti-aging products that are natural and easily accessible. “As women age, our skin requires extra special care. While we can’t completely and naturally reverse the damage already caused, we can certainly slow down the aging process with ingredients we already have in our kitchens. Gentle oils like Avocado and Jojoba can be used in place of harsh soaps for daily cleansing. Combine foods like papaya, plain yogurt, honey, and oatmeal for a more natural anti-aging mask. Avoiding direct sun exposure, reducing alcohol, and staying hydrated are just a few simple things a person can do to prevent premature wrinkles.”

Victoria Cornell from Motherhood Life Balance also shares that sometimes, using products free of chemicals can be more beneficial for your skin than chemical-filled products. “I love using chemical-free makeup remover cloths! My skin looks much better and hasn’t broken out as much since I started using a magic cloth versus a makeup remover full of chemicals. I think this is a great alternative for people with sensitive skin.”

Simple, Effective Skincare Routine

Beauty and skincare trends will fade, and new products will replace old trends. However, a good skincare routine will remain valuable, especially as we age. A solid skincare routine doesn’t have to be complicated. Still, it should include a good moisturizer to avoid skin dryness, SPF to protect against UVA and UVB rays, and a retinol product to increase skin cell production. Consistent use of these products in your skincare routine will benefit your skin in the long term. 

This article was produced by Arnie Nicola and syndicated by Wealth of Geeks.

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